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European prospectuses: a step
forward?
Capital
raising activities are very different depending on the type of product
(equity, debt, convertibles, warrants, asset-backed securities),
the type of investor (professional or retail), the type of issuer
(start-up, SME, blue chip, government) and the type of market (national
or European). There are also differences between a public offer
with no subsequent admission to trading on a regulated market and
therefore less exposure to market reactions, and public offers including
admission to trading on a regulated market with obvious continuous
public disclosure obligations. Finally, capital-raising activities
can be conducted through private placements (negotiations between
the issuer and a number of professional investors), or public offers,
or through a combination of both. The challenge is how to combine
in one piece of legislation this array of differences in the sophisticated
and innovative world of capital markets.
If the objective of a Single Passport
for Issuers is to be achieved (in particular after the failure of
the two present European Directives), legislation should accommodate
present appropriate and efficient market practices, eliminate current
national restrictions that prevent issuers reaching European investors,
and improve the level of disclosure in Europe.
The Commission's Proposal for a
Prospectus Directive
Securities Prospectuses, i.e. the disclosure
documents in the context of a public offer of securities and/or
of an admission of these securities to trading on a market, are
designed to fulfil two important functions in today's financial
markets:
- from the viewpoint of the investor,
the prospectus should furnish information enabling a correct assessment
of the strategic position and financial situation of the issuer,
as well as the prospects of the issuer and the rights derived
from the securities offered;
- at the same time, the prospectus
should enable the issuer to broadly access the capital markets,
to offer its securities publicly and/or to have them traded on
a quality market.
If European legislation in the area
of prospectuses is to contribute to improving the functioning of
EU financial markets, with the wider aim of promoting the competitiveness
of the European economy as a whole (the "Lisbon target"),
legislators have to take into account these two basic functions
of prospectuses.
The current prospectus regime in the
Union is unsatisfactory and is rightly criticized in the Financial
Services Action Plan. The failure to provide a true single passport
for issuers has indeed been identified as one of the major problems
of the present situation. Moreover, the Prospectus Directives of
1980 and 1989 are clearly out of date, and the separate legal instruments
for Public Offers Prospectuses and for Listing Particulars are often
regarded as impractical and confusing.
Indeed, the retail market for offers
remains mainly national due to the multitude of requirements (translation
and additional information) that issuers have to comply with to
make their offers acceptable in different countries.
Does the Draft Directive improve
the quality of information in prospectuses?
In the Commission Draft, a uniform
prospectus scheme is proposed which will in principle apply to all
types of securities, all types of offers, and all sorts of issuers.
The development of "models" for different types of securities
and of issuers is delegated to the European Securities Committee
under the Lamfalussy procedures. These models are to lean heavily
on the IOSCO Disclosure Standards. It has to be noted that these
IOSCO Standards were expressly developed for cross-border offerings
of equity and are therefore inappropriate for other securities such
as debt, convertibles and warrants. The EP rapporteur and the Belgian
Presidency are proposing amendments to ensure that these differences
are taken into consideration.
The Draft Directive excludes - as in
the past - securities issued by a Member State or one of its regional
or local authorities; issues from authorities in other countries
will follow the general disclosure rules. In view of the divergence
in credit ratings among today's Member States (and even more in
respect of the accession candidate countries), and in view of the
inclusion of local authorities, it is questionable whether such
a broad exemption is justified. The EP rapporteur is proposing a
deletion of this exemption.
Does the Draft Directive provide
for a true Single Passport for Issuers?
The Commission proposal aims to ensure
that prospectuses are indeed passportable throughout the Union,
so that issuers can use one prospectus document for offers in all
EU countries, without needing to obtain separate authorisations
in each of the countries where they wish to raise capital. In order
to do that, the Directive proposes to centralise approval in just
one member state competent authority (home), and to ensure that
all other EU competent authorities (host) have enough confidence
in the scrutiny process and the approval of the prospectus by the
home authority of the issuer (the proverbial "rubber stamp").
However, industry has questioned whether
the level of harmonisation necessary to create this general atmosphere
of confidence among regulators can only be achieved through a rigid
and uniform regime of competencies as proposed by the Commission.
Firstly, issuers from EU Member States
will be forced to have their prospectuses scrutinised and approved
by the competent authority of their country of registration - even
if their securities offer (or application for admission to trading)
is not targeted at their home market. Issuers from third countries
will be stuck forever with the competent authority where their securities
have been admitted for the first time. For all EU-based issuers,
this creates a monopoly for their respective national competent
authorities. Issuers fear that their national regulators may have
little experience with instruments (such as warrants, asset-backed
bonds and others) that are not common within their countries, while
competent authorities in other countries have developed specialised
skills and already established appropriate structures and procedures.
Secondly, being tied - for better or
for worse - to its national competent authority, could mean that
an issuer whose securities are only to be offered abroad may still
be required to submit a prospectus in its national language. The
question of disclosure language is of course a complex and highly
political one, but private investors' interest should not be ignored-
as they would be by a language regime that was used to protect the
political interests of an authority rather than the economic interests
of an investor. The EP rapporteur proposes some (limited) choice
of competent authority for all issuers to reflect current market
practice. Regulators, like market operators have a paramount interest
in market quality. Allowing a degree of choice will not lead to
'regulatory arbitrage' but will encourage increased cooperation
between authorities, which is also desirable as a first step towards
a unified system of European financial regulation.
Thirdly, the Commission draft adopts
the proposal by the European regulators to concentrate the responsibility
for prospectus approval in one central administrative authority
per Member State. While this proposal potentially facilitates access
to disclosure documents and contributes to creating the atmosphere
of mutual trust among regulators as mentioned earlier, discontinuity
in scrutiny and approval procedures through the transfer of responsibilities
to central administrative authorities may lead, at least in the
short term, to delays in the approval procedures. The arguments
for leaving the final responsibility for prospectus approval with
an administrative authority are strong; a delegation of some powers
to other institutions under strict supervision could be a feasible
option. In any case, market operators (Exchanges) argue that the
commercial decision on admission of securities to trading on their
markets must remain their own responsibility.
In order to make a prospectus "passportable",
the Commission's proposal establishes a specific procedure for pan-European
offers based on a notification from the home authority to the host
authority of an approved prospectus. While representing a major
improvement from the present situation, the Commission proposals
are still seen as insufficient (host authorities can still impose
national requirements) to achieve the "Community approval"
that the EP rapporteur is proposing.
Are the approaches in the Draft
Directive proportionate?
Many have criticised the Draft Prospectus
Directive as too rigid, too inflexible, and as fostering a "one
size fits all" approach to many issues. Such "one size
fits all" approaches, however, are by definition likely to
fail the proportionality test. Achieving a flexible and modern legislative
framework for such a variety of capital raising activities is a
tremendous challenge. More extensive consultation during the drafting
phase of this Directive could have resulted in a more differentiated
- and thus more proportionate - regime.
An adequate differentiation between
a private placement and a public offer, and a proportionate regime
for exemptions from the obligation to have an approved prospectus,
is one of the essential measures for flexibility and proportionality.
Private placements enable issuers to
raise capital on a timely and cost-efficient basis. The draft Directive
acknowledges this and defines private placements by establishing
a definition of public offer, of professional investor, and describing
three types of private placements (namely, offers to professional
investors, to a limited number of investors, with a minimum acquisition
amount of 150,000 Euro). One of the main adjustments that the EP
rapporteur proposes is to amplify the concept of private placement
to adapt it to current best practice in the market, namely by considering
large corporations as professional investors.
In relation to the exemptions regime,
the draft Directive has eliminated a number of exemptions that issuers
are currently using either because there is already enough disclosure
in the market (for example in the case of an offer of new shares
that are already admitted to trading on a regulated market), because
the securities offered are from strictly supervised institutions
(e.g. banks), because the offer concerns products that are mainly
traded among professional investors (Eurobonds), or simply because
there is a continuous offer of securities based on an approved prospectus
(MTN programmes). The EP rapporteur is re-introducing these exemptions.
The Draft Directive brings about considerable
changes in disclosure requirements and procedures, which affect
particularly, but not exclusively, SMEs. In the past, SMEs that
only wanted to offer their securities publicly, without having them
listed on an "official market", had to fulfil only the
reduced disclosure requirements of the Public Offers Directive and
could in some Member States potentially benefit from more flexible,
often faster non-administrative scrutiny procedures. In the current
Draft Directive, this distinction between public offers without
admission to trading on a regulated market and those with an admission
to trading is abolished. In addition, all issuers, regardless of
their size and of their issuing intentions will be obliged to make
use of the so-called "shelf registration system" (two
separate documents) when they want their securities admitted to
trading on a regulated market. If their securities are not admitted
to trading, they can publish the prospectus as one single document.
Under the mandatory shelf registration system in the Commission's
proposal, issuers would be forced to update the so-called Registration
Document (basically financial information) every year and to have
these updates registered and scrutinised by the competent authority.
This is in addition to other secondary market information obligations
under present EU Directives for issuers listed on traditional stock
exchanges. In return for updating the Registration Document on a
yearly basis, issuers will/would later only need approval of a securities
note (basically the offer details) and a summary (of the Registration
and Securities documents). The benefit for the issuer would lie
in reduced documentation (and faster procedures) in the case of
subsequent securities offers and in efficient passportability of
such documentation onto other Member States.
This is where the question of
proportionality is raised by many. Certain issuers may opt to decline
the opportunity for easier and faster disclosure procedure in the
future or they may have no intention to benefit from the passportability
of a prospectus since - at least for the time being - their intentions
are purely domestic (and none of these decisions need be irreversible).
Estimates for the additional costs for issuers resulting from the
introduction of the shelf-registration system run to tens of thousands
of Euro per year. Making shelf registration optional would not change
the information flow between issuer and investor, consisting of
a complete prospectus whenever securities are issued, and annual
reports and ongoing disclosure in the time between issues. For cross-border
offers (where the passporting argument becomes valid), mandatory
shelf registration could be required. The EP rapporteur proposes
optional use of the shelf registration system in his draft report.
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