Consumer Credit: What
Future For A Cross-Border Market?
Summary
Consumer credit (mortgage/loans
for the purchase or transformation of private property excluded)
is a fundamental component of economic growth. Not only does
it provide individuals with access to goods and services and
enable manufacturers and service providers to sell their products
but it also contributes to the operating results of many financial
and non-financial organisations. Within the EU, legal rules,
as well as market structures, products and cultures vary greatly
from one country to another and there is no single market in
consumer credit. Steps towards a single market will need to
encompass varied areas such as APR calculation, advertising
and marketing techniques and lender liability. A move towards
an internal market for consumer credit whether by loan, overdraft
or credit card could be achieved via a new directive enabling
consumers to compare offers coming from different Member States.
It will be important to safeguard free competition, consumer
protection and data protection in order to increase transparency
and comparability within the EU.
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The Economic Importance of Consumer
Finance
Consumer finance in the form
of outstanding balances on installment loans or credit cards represented
around 616bn Euro in the EU in 2000. The following figures show
that outstanding credit in Germany and the UK is far greater than
in the rest of the EU member states. The structures of the market,
the actors and the distribution channels are also quite different.
Compared to the American market, US consumers spend 7 times as much
as European consumers via their credit cards and have more cards.
There are 187 credit cards for 1 000 people in Europe and 1 986
for 1 000 people in the US.